Optimizing Dynamic Content
Posted on | February 7, 2010 | 3 Comments
With the increasing popularity of websites using dynamically generated content through the use of various scripts, the issue of optimizing those sites has become a bitter sweet battle. Dynamically generated content makes for some powerful and useful sites, but raises some serious concerns when it comes to optimizing those sites for search.
Recently I had a special script installed on LocalOddJob.com. I had been looking for the perfect script for a couple of years now and had gone through a few before I found this most recent one. The reviews were good and the site demo looked and felt like what I was looking for. Little did I know that 98% of the site would be dynamically generated content as well as the urls. I just took it for granted that the developers would have optimized the script due to the fact this script is a premium script built by professionals.
Now, the developers perform regular updates to the script fixing bugs and making upgrades, but the urls and content are still dynamically generated which leaves me with the task of trying to optimize this site with what little skills I have.
RankforSales has some useful information on the matter. Now I know I need to get my urls fixed, but until that happens I believe using some of their information could be useful.
Such as:
Creating static pages with the dynamic url links in them. Using the static pages to submit to the search engines will create somewhat of an authority vote for the dynamic links suggesting that the search engines crawl and possibly even index the dynamic pages.
Creating a solid xml sitemap with all the urls will also help the crawling and/or indexing process. Basically, without quality indexable content and search engine friendly urls getting a completely dynamic site with dynamic urls crawled and indexed is very difficult.
If having search engine friendly urls is not a current possibility the main focus should be on getting backlinks. My main concern is what happens in the future if I can get the dynamic urls to be rewritten into friendly urls, will all my backlinks become dead links pointing to urls that no longer exist?
As you can see rather than providing you with solutions on this situation I really only have my own inexperience to offer. For the sake of LocalOddJob.com I can only hope that the developers get busy real soon with providing the mod_rewrite for my urls while I work on content and links.
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3 Responses to “Optimizing Dynamic Content”
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February 23rd, 2010 @ 8:42 pm
My website was indexed in less than a week and its a dynamic url. I don’t agree
February 28th, 2010 @ 1:46 pm
Hi Tina, getting Google to acknowledge a site is as easy as placing AdSense on the site and getting a few page views, but getting Google to crawl a dynamic site such as: buy-e-books-online.com is difficult at best when your urls are dynamic as well. Your main page, like all of mine have been indexed, but deep crawling is something we have to work on.
July 23rd, 2010 @ 5:58 pm
Great information, I just bookmarked you.